Nike : Billie Eilish Reimagines the Nike Air Force 1 With Recycled Content
April 11, 2022 at 10:11 am EDT
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Billie Eilish Reimagines the Nike Air Force 1 With Recycled Content
April 11, 2022
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What to Know
Taking action to help create a better world, the Nike Air Force 1 Billie uses environmentally preferred materials.
The entire shoe is made from 18% post-consumer recycled content, including a synthetic nubuck upper that uses 80% recycled materials, 100% recycled polyester details and an underfoot made with Nike Grind.
Related apparel styles capture Eilish's signature oversized style.
Billie Eilish's unique approach to self-expression balances a progressive contemporary perspective with a heartfelt respect for the classics. Given a chance to work on some of her favorite Nike silhouettes - including the Air Force 1 - she's reimagined them with an eye to environmentally preferred materials and a universal color palette.
"The challenge and opportunity with this collection was to respect the originals, but make them my own," says Eilish. "It was also important for me to mix in environmentally preferred materials where we could and present them in a way that felt fresh."
For the AF1, Eilish chose a synthetic nubuck material, which uses 80% recycled materials, for a super soft look and feel. Her signature oversized style is emphasized through the shoe's chunky midfoot straps, an element inspired by two other Nike classics, the Alpha Force Low and Air Trainer 3. These straps cover the shoe's laces and are finished with tabs that mirror the Nike Grind midsole. The full package is complete with a striking but simple tonal mushroom color.
The mushroom color scheme extends to the Nike x Billie Apparel Collection - hoodie, sweatpants and T-shirt. All three garments follow Eilish's signature oversized style and are embellished with subtle silicone "Billie Eilish" graphics.
The Nike Air Force 1 Billie and related apparel release April 25 globally on SNKRS.
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Nike Inc. published this content on 11 April 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 11 April 2022 14:10:06 UTC.
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).