Country Manager, Dimension Data Nigeria,
Internet Solutions recently announced a rebrand to
The need to rebrand became necessary in order to reposition the company to serve our clients better. The company previously had four operating entities although not all of them were operating in
Tell us about the five go-to-market areas and what they mean for the future of the company?
Our former operating model had different parts, which were quite specialised but not as effective as we wanted. We had to take a step back to develop a more efficient process and go-to-market that takes us closer to the clients and makes us faster and more agile in delivering our value proposition to our clients. By unifying all our business units in
Thus, we reorganised around five go-to-market areas to deliver intelligent technology and services that are aligned to our clients' journeys, in Intelligent Infrastructure, Intelligent Workplace and Customer Experience, Intelligent Business Applications, Intelligent Innovation, and Intelligent Security.
Intelligent Infrastructure provides the infrastructure required to deliver your ICT services such as connectivity, virtual hosting, for instance with the hyperscalers like AWS, Microsoft Azure, or
After we deliver the IT stack and services e.g next-gen networks, we have to secure them. This is where our Intelligent Security infrastructure comes into play. With the advent of COVID-19, it has become more important to secure everything we do online as more engagement have moved online since the pandemic outbreak. With our Intelligent Security, we are well-positioned to walk the journey with our enterprise partners. Our Intelligent Business Application leverages the deep capabilities of BriteHouse and its competencies in software and application development and with this, we can address the specific pain points of our clients. This goes beyond simply delivering connectivity to delivering relevant, bespoke applications and software to achieve the business outcomes our clients seek.
With Intelligent Workplace, we are responding to the seismic shift that the pandemic has wrought on the traditional workplace. Several companies have delayed resumption into physical offices till 2021, some 2022. Yet, this has not impacted their productivity as they are doing more and getting more value from their staff with current online collaborations. Intelligent Workplace provides solutions that help you tear down the four walls, take business away from the brick and mortar construct, and get your employees to work from anywhere. And we have the solutions to help companies transform their workforce this way.
Our Intelligent Client Experience provides intelligent analysis that the client wants, giving them more data to contextualise and customise their customer experiences. Gone are the days when service providers only offered boutique products with one size fits all services. What we do now is to tailor specific requirements based on real-time data from customer engagement so that they benefit from an altogether exciting experience.
What is the expected impact of the rebrand of
For
There is always a cost barrier between businesses and the adoption of technology. How do you intend to resolve cost hurdle in business transformation ?
When you start to deliver a project, you need to have the triple constraints in perspective: time, cost and quality. Cost is indeed a big barrier to technology adoption. But when you have a partner who can deliver value, understands your pain points, and quickly improves your internal process to design something that results in business growth and an outcome that endears your clients to you; I am sure the last thing you focus on is cost. You will begin to think about the value proposition for your client as well as the growth and profitability it brings to your business. Hence, the cost conversation is no longer at the front burner; what you focus on is value. So value is what
What differentiates the newly rebranded
In terms of global delivery of ICT, we have the best-in-class infrastructure to meet the ICT requirements of clients locally in
As the new Country Manager for
I think I would like to play this card closer to my chest. But I will say we are coming into the market with improved technology know-how and solutions. We are bringing enhanced thought leadership on technology and will participate more in industry events to allow people to know the level of value that we bring to the Nigerian market. We also understand what clients want; a provider who can understand their industry, their unique requirements, their pain points, and who can bring value, and can walk the partnership journey with them. We are not in this to offer transactional services, but we are on a journey with our clients to make them our friends, to make their worries our worries, and to grow with them. Our primary objective is not just to grow the IT market in the country, but to add value as much as we can.
What are the trends you have seen emerge from the COVID-19 pandemic and its impact on businesses? What opportunities do you see for
COVID-19 has changed the way the world works. I will give an analogy to describe this. I like watching football and I follow football games a lot. Can you imagine football games without spectators? That is what COVID-19 has done to the world. Before now, we hadn't imagined football played in an empty stadium. But that is the reality of what confronts us today. COVID-19 has presented technology companies with unique opportunities; we have seen how Zoom and Microsoft Teams power most of the remote online collaborations and meetings - yielding very profitable financial outcomes for these respective companies. The onus is on the leadership of companies to look critically at their processes and see where technology can enable them to do more and differently - driving efficiencies and growth post COVID-19. The world needs to work differently than it used to. We need to look at ways of working more efficiently, by leveraging the power of technology. Digital transformation has been a to-do for businesses over the past decade, but no single force could have accentuated that movement like COVID-19. And even after we overcome the pandemic, we should entrench the efficiencies it brought in its wake. Businesses,
Would you be launching new products as a result of the rebrand?
Yes, definitely. We are currently contexualizing the products with the new 'One Dimension Data' rebrand to overlay our traditional connectivity and cloud services with more intelligent services. We will integrate our product portfolio locally but contextualise them to the local requirements in
Can you give us some insights into the company's focus on the ongoing 'One Dimension Data, One People, One Name' campaign?
At
This will significantly boost their confidence and reduce risks associated with initiating new market entries during global business expansion.
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