China market: Enriched product matrix based on the existing product series
Premium
Series
Year
2015/2019*/2024*
2016 / 2023*
2017/2022*/2024*
2022
2023
introduced
Mass-Premium
Series
Year
introduced
2020/2023*
2020/2023*
Notes: * Year of performance upgrades
Data as of March 31 2024.
3
EU and US: We started with e-moped and e-motorcycle, now extend to kick-scooters and e-bike
Year
2019
2020
2021
2021/2023*
2022
introduced
Data as of March 31, 2024.
4
South East Asia: We have introduced a high-end and mid-end models in Indonesia as a starter
Year introduced
2021
2021
Data as of March 31, 2024.
5
Competitive edge in smart technologies with user-centric industrial design
Our App
Our Scooter
Our battery
7th
Portable battery pack
Winner of seven major international design awards
6
Sales Network and Omnichannel Retail Model
Offline
DomesticInternational
Integration
Online
3rd Party Platform
NIU Store
288
58
City Partners
Country Distributors
2,878
54
Dedicated Stores
Countries
238
Europe/US
Cities
as the Key Market
Data as of March 31, 2024.
*We sell kick-scooters and e-bikes on Amazon and Shopify channels in international markets
7
Total production capacity of 2 million units per year
Current Capacity
(units)
2mn ~
8
Financial Highlights
Sales volume and Revenues
China Sales Volume
Overseas Sales Volume
Total Revenues
(thousands)
(thousands)
(RMB millions)
149
YoY
-45.3%
YoY
110
+35.1%
82
1Q2022
1Q2023
1Q2024
YoY
YoY
19
+47.6%
15
-12.2%
13
1Q2022
1Q2023
1Q2024
575
YoY
YoY
+21%
505
-27.5%
417
1Q2022
1Q2023
1Q2024
10
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Disclaimer
NIU Technologies published this content on
20 May 2024 and is solely responsible for the information contained therein. Distributed by
Public, unedited and unaltered, on
20 May 2024 07:10:16 UTC.
Niu Technologies is a China-based company mainly engaged in the manufacture of smart electric two-wheeled vehicles. The Company is mainly engaged in the design, manufacture and sales of high-performance motorcycles, scooters, bicycles and kick-scooters. The Company's products mainly include electric scooter and motorcycle series, NQi, MQi, UQi and Gova, electric kick-scooter series, KQi and e-bike series, NIU Aero. In addition, its products also include two high-performance motorcycle series, RQi and TQi, a hybrid motorcycle series, YQi and an e-bike series, BQi. The Company mainly operates in the domestic market .
NIU TECHNOLOGIES 
