Nongshim founder Shin Choon-ho is set to step down as chairman, which is expected to create a generational shift in one of the country's major food conglomerates. Nongshim Group Chairman Shin Choon-ho According to industry insiders, Nongshim Group Chairman Shin Choon-ho is set to retire at the end of his term and will also step down as an executive director at Nongshim Holdings. His son Vice Chairman Shin Dong-won is expected to succeed him. Chairman Shin will not be reappointed at a shareholders meeting scheduled for March 25 and is expected to step down as CEO of other affiliates including Nongshim Holdings, Mega Mart and Taekyung Nongsan. The chairman's eldest son Dong-won is expected to be the next Nongshim Group chairman as he is currently a vice chairman at Nongshim Holdings and is deemed most suitable to succeed his father.