On the Beach Group plc announced that Zoe Harris, the Group's Chief Marketing Officer, is joining the Board as an Executive Director with immediate effect. Zoe joined On the Beach as Chief Marketing Officer in January 2021 and has been instrumental in developing both the Group's marketing strategy and customer experience. Zoe led on key initiatives including the provision of free PCR Covid tests for customers when travel restrictions and entry requirements required them; and the introduction of perks for customers to help holidays start sooner including free fast-track airport security for all and free airport lounge access for 4 and 5 customers in the summer.

Zoe joined On the Beach from GoCo Group, where she had been since 2018, initially holding the role of CMO for GoCompare and then CEO for Look After My Bills (a GoCo company). She joined GoCo from Reach PLC (formerly Trinity Mirror) where she was Group Marketing Director for nearly six years, working across both the Nationals and Regionals to refresh brand propositions and transform marketing activity to better resonate with consumers across both print and digital platforms. Prior to this, she held roles at the advertising agency WCRS (Engine), Channel 5, MTV and NBC.