With this renewed partnership, Immediate Media will start leveraging Outbrain’s Smartfeed, a customisable feed of content discovery that allows publishers to optimise the user experience to improve engagement and revenue. Smartfeed is a blank canvas on which a suite of card formats can be used to deliver editorial, monetisation, and specific revenue goals, generating a 20% RPM lift when compared to Outbrain’s standard widgets.
“As the digital ecosystem evolves, Immediate Media is razor focused on working with transparent partners that enable us to realise the value of our high-quality content,” says
“It’s important for us to work with publications that provide top notch journalism, helping them to monetise their pages, increase reader engagement, and diversify their revenue streams by offering our recommendation platform to audiences across the open web,” says
About Outbrain
Outbrain (Nasdaq: OB) is a leading recommendation platform for the open web. Our technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business. Founded in 2006, Outbrain is headquartered in
MEDIA CONTACT:
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