PeerLogix, Inc. and Gravy Analytics Partner to Create Next-Level Audience Discovery Segments, Combining Location and OTT Viewership Data
November 01, 2018 at 07:30 am EDT
Share
PeerLogix, Inc. announced their data-focused partnership with Gravy Analytics, designed to allow marketers to target consumers across channels based on a union of the companies extensive data sets. This partnership is powered by LiveRamp. Using these new audience segments, advertisers can reach consumers based on the television programming, movies or music they stream online and the places they visit in the real world. These identified consumers can then be targeted with campaigns designed to speak to their specific behaviors and preferences, across the programmatic digital media landscape. An auto manufacturer, for example, might use a segment like Automobile Buyers That Stream OTT to reach cord-cutters who have recently been observed at auto dealerships a strong indicator that they are in-market for a new car with ads promoting their new 2019 vehicle lineup. Taking the strategy a step further, that same auto dealership might use the more targeted segment, Automobile Buyers That Stream Family Television on OTT to specifically promote a family-size SUV. Gravy Analytics and PeerLogix are initially releasing 27 pre-defined, hybrid, digital advertising audiences with plans to create additional segments in the future, based on advertiser use and requests.
PeerLogix, Inc. is an advertising technology and data aggregation company. The Company operates in an Over-the-Top (OTT) data-as-a-service space. It provides a platform which enables the tracking and cataloguing of OTT viewership in order to determine consumer trends and preferences based upon media consumption. The Company's products include advertising audience discovery, data-driven content acquisition and entertainment investor insights. It observes, catalogues and analyzes raw OTT viewership data. The Company collates and packages these data sets into products, both pre-constructed and customized, creating actionable value across various use cases. The Company tracks viewership data of more than 50,000 premium TV shows and movies across more than 180 million households as streamed from open-source OTT networks, globally. This data can be leveraged to create actionable insights for advertisers, content creators, OTT platforms and strategic investors.
PEERLOGIX, INC. 
