PeerLogix, Inc. and FourthWall Media announced the launch of a powerful new data asset combining both streaming and linear TV viewing at the household level. Ideal for programmers, researchers and media buyers, the new data pool can be used for analytics, audience insights and digital campaign targeting. Available via FourthWall's Reveal analytics platform [1] and industry leading DMPs, the resulting audience segments will offer a powerful, unified view of traditional, online, and connected TV viewing behavior. Leveraging each company's patented, privacy-compliant collection and matching technologies, the blended data set audiences represent approximately 25 million homes in North America, and empowers interested television ecosystem members to: Digitally retarget combined streaming and linear program and ad viewing audiences. Optimize advertising campaigns and attribution models. Measure campaign performance on linear vs streaming programs. Understand viewing behaviors and trends across all devices. Gain behavioral insights into any given target audience.