Peerlogix, Inc. and Adsquare Extend Relationship Collaborating on Over-The-Top Media Planning Collaborations
June 13, 2018 at 08:30 am EDT
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PeerLogix, Inc. and adsquare announced the launch of their joint OTT Media Planning initiatives enabling marketers to reach, target and measure advertisements directly to households streaming OTT TV shows and movies. Advertisers leveraging adsquare’s self-service Audience Management Platform (AMP) are able to extend entertainment advertising to OTT audiences of specific TV shows, movies, networks and genres powered by PeerLogix’s rich OTT viewership data of over 50,000 TV and movie titles. Key offerings included in the collaboration are: Pre-release Retargeting: Target prior viewership of shows and movies prior to new season or movie premiere; OTT Planning Cycle: Compliment traditional linear-tv advertising by reaching OTT streaming audiences at the specific TV or Movie title level; and Audience Conquesting: Connect with valuable streaming audiences already watching similar content. Advertisers may work directly with their adsquare representative to plan and deploy campaigns across any number of custom viewership and demographic criteria. Using adsquare’s data exchange, advertisers can leverage different types and sources of mobile data such as demographics, location or app usage data at scale to reach their audiences at the right mobile moment.
PeerLogix, Inc. is an advertising technology and data aggregation company. The Company operates in an Over-the-Top (OTT) data-as-a-service space. It provides a platform which enables the tracking and cataloguing of OTT viewership in order to determine consumer trends and preferences based upon media consumption. The Company's products include advertising audience discovery, data-driven content acquisition and entertainment investor insights. It observes, catalogues and analyzes raw OTT viewership data. The Company collates and packages these data sets into products, both pre-constructed and customized, creating actionable value across various use cases. The Company tracks viewership data of more than 50,000 premium TV shows and movies across more than 180 million households as streamed from open-source OTT networks, globally. This data can be leveraged to create actionable insights for advertisers, content creators, OTT platforms and strategic investors.