PetIQ, Inc. has announced the launch of the Portable Calming Diffuser for Dogs and Cats from its SENTRY(R) Calming line of pet care products just in time to help pets feel calm and relaxed during the holiday season and beyond. The portable diffuser uses SENTRY's(R) patented pheromone, which has been scientifically proven to help calm pets by lowering their heart rate. The easy-to-use portable diffuser lasts up to 30 days and calms pets by releasing the pheromone into the air with no electricity needed.ets benefit the most when the diffuser is placed where pets frequent (i.e., social areas, sleeping or resting places), and the desired location has good air flow.

When the pheromone cartridge in the diffuser is empty, pet parents can simply replace the used diffuser cartridge with a new pheromone cartridge. While traditional diffuser devices often require electricity and an outlet to operate, the SENTRY(R) Portable Calming Diffuser's portability allows pet parents the flexibility to use the diffuser throughout their home or anywhere they travel with their pets. SENTRY(R) Portable Calming Dog and Cat Diffusers with Base MSRP for $21.99 with refill packs offered in a two-pack for $19.99.