Pidilite Industries Ltd. has entered into a joint venture with corporation Empresarial Grupo Puma S.L. (Grupo Puma). This joint venture will provide a comprehensive array of technical mortars for wide applications ranging from flooring, wall plasters, textured wall plasters, decorative plasters and insulation. Grupo Puma will license the technology to the JVC which will invest in a modern manufacturing facility in India. The entity will service the key markets of SAARC (excluding Pakistan) and Myanmaar.