While adjusting its price target from €2.2 to €2, Oddo BHF maintains its 'outperform' opinion on Pierre & Vacances, saying it is 'confident in the Group's ability to continue the successful execution of its strategic plan'.
'We believe the Group has several catalysts', says the research house, pointing to a 'unique positioning focused on local tourism' and a 'renovated portfolio enabling improved occupancy rates and prices'.
Oddo BHF also mentions confidence in the Group's ability to manage high inflation, a net cash position and a valuation that reflects a discount of around 30% to the historical average.
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Pierre & Vacances is a leading European operator of tourist residences and villages. Net sales break down by activity as follows:
- operation of residences and villages (93.8%): manages, at the end of September 2025, a total of 39,974 apartments and houses under the banners Pierre et Vacances (14,703 apartments), Center Parcs, Sunparks and Villages Nature (18,027) and Adagio (7,244);
- operation of an online booking platform for holidays and tourist accommodation (4.1%; maeva.com): brands maeva.com, Campings maeva, maeva Home, La France du Nord au Sud, Vacansoleil and Parcel Tiny House;
- real estate development (2%): primarily developing and selling renovated homes or new homes to individuals and institutional investors and construction and sales of residences for active seniors;
- other (0.1%).
Net sales are distributed geographically as follows: France (50.6%), the Netherlands (18%), Germany (14.2%), Belgium (10.9%) and Spain (6.3%).
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