Qdoba Mexican Eats has hired franchising industry veteran Peter Ortiz as VP of franchise development, where he is directing the 730-unit brand's franchise expansion in the United States and Canada.

"Peter has a well-earned reputation in the franchise industry as an accomplished executive who truly understands every facet of multi-unit franchise development. His experience in the restaurant space is unmatched," Tim Welsh, chief development officer, said in a company press release. "As we launch an aggressive growth strategy, Peter is going to play a critical role in bringing our concept to new regions and expanding our footprint in existing territories through franchising."

Ortiz previously led franchise development efforts at Potbelly Sandwich Shop, Moe's Southwest Grill, Carvel Ice Cream and Schlotzsky's. In his most recent role at Potbelly, he led the brand's franchise growth strategy and nearly doubled the brand's franchise footprint through multi-unit deals."

"Qdoba has an incredible opportunity for growth. Qdoba is truly a national leader in the fast-casual segment and has many attractive markets available," Ortiz said in the release. "The momentum behind the brand is stronger than ever, and I'm excited to join the team and take Qdoba into new regions across the country through multi-unit franchise development."

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