PPHE Hotel : Company Profile 2022

PPH E H OT E L G RO U P

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O P P O R T U N I T I E S

CO M PA N Y PRO FI LE 2022

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PPHE HOTEL GROUP

Understanding PPHE Hotel Group

Who we are

PPHE Hotel Group is an international hospitality real estate group with a £1.8 billion portfolio of assets in Europe in leading cities, urban markets and resort destinations.

We are an owner and developer of hospitality assets with a scalable management platform attached.

Vision

To deliver a best-in-class

performance through building further

scale and depth in our real estate portfolio and growing the platform with our integrated

'Buy, Build, Operate' model.

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2022	Buy	Build	Operate
COMPANY PROFILE

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GROUP	What sets PPHE apart?
HOTEL	Key features
PPHE
	1	2

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Our Management team and Board

• Founder managed since 1980's
• Strong shareholder alignment with founders holding 44% of the shares (true custodians of shareholder capital)
• Founders entrepreneurial DNA fully embraced by the multi-disciplined executive team, whose members have an average tenure of >10 years

The model

• Our "Buy, build, operate" business model provides exposure and returns across the entire value chain
• Strong capital recycling model, to grow shareholder value without dilution
• Hospitality management platform growth opportunity

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COMPANY PROFILE 2022

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Focus on equity value

• Growing NAV through development, repositioning and operational excellence
• Disciplined capital allocation to new acquisitions meeting yield profile and/or development potential
• Asset right, not asset light

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Track record

• Delivered a TSR of 224%* since IPO (2007), including a two year COVID period
• NAV total return 350%* since IPO (including two years COVID), without dilution of shareholders
• Double digit 10-year CAGR on revenue and EBITDA pre-COVID

• based on 28 February 2022.

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PPHE HOTEL GROUP

The strategy

What makes us different

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Integrated developer, owner and operator

• Real estate sits at the heart of our strategy
• Strong preference for assets with development potential
• Full control over every aspect of the hospitality real estate value chain
• Diversified real estate portfolio focused predominantly on Europe

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Unique approach to capital structure

• Self funded growth, through capital recycling
• Raising capital (both third party equity and debt) at asset level, not diluting PPHE shareholders
• Maintain strong bank debt covenants

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The hospitality management platform

• Fully scalable management platform, with exclusive Radisson Hotel Group partnership
• Platform growth through managing fully and jointly owned real estate
• Long term agreements, providing base fee income with upside based on underlying hotel trading

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COMPANY PROFILE 2022

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GROUP	Value creation and returns
HOTEL	PPHE is focused on growing equity
PPHE
value for its shareholders

We (re)develop, redesign and continuously improve operations, creating significant value along every part of the value chain

Value created is extracted through capital refinance and recycled to enable further growth

COMPANY PROFILE 2022

Buy		Build
Hospitality		Real estate
real estate	Owner	development
exposure		exposure

Recycle	Operator	Operate
Capital and		Operating
Value release		platform
		exposure

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