B&M is proud to confirm the relaunch of its exciting partnership with
The partnership was formed to support the charity in its mission to raise vital funds to help make Alder Hey a truly world-class, patient-friendly hospital. Following the success of the previous partnership campaign, the two brands have come together once again to relaunch it. With every purchase of selected P&G products, a 5p donation from the sale will go directly to
Since the partnership started back in the summer of 2022,
Neonatal ICU Fly-through from
Even before Frankie had been born in
Gastroschisis is a condition where the child is born with their bowels on the outside of their stomach and as a result surgery is needed within hours of birth.
But such an operation can only be done at specialised children's hospitals, like Alder Hey in Liverpool. This meant that after five minutes with his
The surgery was a success and Jessica and Frankie were soon reunited. And while his recovery is going well, Jessica was keen to share her experience and reflect on the benefits of the new Neonatal Unit forchildren and their families in the future.
"I couldn't be prouder of my son and I couldn't be more grateful for every single staff member at Alder Hey", she said. "It's amazing to see how far he has come. We have had a few setbacks, but we always keep a positive mind.
"When your baby is away from you, you want to be able to go somewhere where you can see them, you want to feel safe and familiarised instead of going to a new place and being worried about your child, whilst also not knowing the people there."
Jessica and Frankie's experience is one of the reasons B&M has partnered with P&G to help change the lives of children and their families at Alder Hey.
Since our partnership began in July, Frankie has gone from strength to strength. He is now 9 months old and he enjoyed his first Christmas with his family last month.
How your donations will be spent
Plans around how the donations will be spent are to go towards helping create a new Surgical Neonatal Intensive Care Unit (NICU) at Alder Hey. The unit will offer 22 neonatal cots and will feature 18 individual family rooms in the unit, a first in the
The Charity Appeal is providing 'over and above' enhancements and equipment for both the clinical space and family areas, elevating the new Neonatal unit from a facility that provides families with a safe and secure environment for their new-borns, to a truly world-class facility that wraps-around families with the most vulnerable babies. Staff from
Such facilities would certainly have made Jessica's experience that bit more comfortable.
"The new NICU unit would have definitely benefitted us, going to different hospitals can be quite confusing and finding your way around can be quite stressful. If there was one place you could go for all of it, that would be amazing! It would also allow you to get to know the same staff members and start to form a little bond with them, the doctors, nurses, and other staff. When you start having conversations with these people and get familiar with a place, it makes you feel more comfortable."
Currently babies born at nearby hospitals who need specialist surgery are transferred to Alder Hey to get the specialist surgical care they need and are then transferred back to their local hospital to continue their specialist neonatal care. The new NICU will ensure that babies do not need to be transferred back and forth between the two hospitals.
"A charity close to our hearts"
"We're delighted to be partnering with
B&M customers will easily be able to locate the products included by simply looking out for the Alder Hey & P&G branded feature bay ends at their local B&M store. The P&G products featured will include some of the biggest brands in health and beauty and cleaning including Fairy, Flash, Daz, Febreze, Fairy Non-Bio, Lenor, Ariel, Herbal Essences, Pantene, Oral B, Gillette, Venus, Always, Always Discreet and Pampers.
You can click here to see a selection of some of the great P&G products available, and head into store to make your purchase. Remember, 5p from every sale will be donated to
For each selected Fairy, Flash, Fairy Non-Bio, Daz, Pantene, Always, Always Discreet and Pampers product purchased between
.
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