Proxim Wireless Corporation and Purple have announced their technical alliance to make available a broad suite of WiFi based social engagement, marketing and analytics features on Proxim's ORiNOCO(r) outdoor and indoor WiFi(r) Access Point Solutions. The partnership involves integration of Purple's platform with Proxim's latest generation .11ac ORiNOCO(r) AP-9100 and AP-9100R access points. The Purple platform will be available on the recently introduced XP-10100 cross point solution in last quarter of this year. This integrated solution will allow ORiNOCO(r) subscribers fast online access through social media login. In return, venues and businesses will benefit from being able to collect contact details, gain additional social likes and follows with real-time analytical insights, customer demographic data, plus an engagement tool to send highly targeted communications to customers. The solution is designed for a wide variety of markets. From venues such as stadiums and resorts to commercial properties such as malls and hotels, it is possible to leverage the solution to throw targeted and relevant content to improve engagement and drive more revenue. Key application benefits include to integrate WiFi in marketing communication channel mix, provide easy access for WiFi users with social sign in, gain real insights into customer behavior, deliver marketing announcements and personalized marketing offers and promotions, improve loyalty and boost sales, and available at no cost via seamless patch upgrade. The solution is now available on latest generation ORiNOCO(r) AP-9100, AP-9100R. To access the solution upgrade the latest ORiNOCO(r) firmware.