PUMA SE has appointed Arne Freundt as chairman of PUMA's Management Board. He is receiving a contract for four years, effective January 1, 2023. Bjørn Gulden's mandate as member of the Management Board of PUMA SE expires at the end of 2022.

Arne Freundt (42) has worked for PUMA for more than ten years and has been a member of the Management Board as Chief Commercial Officer since June 2021. During his time at PUMA, he has held various positions and was responsible for the Corporate Strategy, the Global Direct-to-Consumer business and the Region EMEA as a General Manager.