Based in Hong Kong, Michael Lau achieved worldwide acclaim for his collectible designer toy figures. Throughout the years, he has continually created timeless art pieces and is crowned as the 'godfather of toy figures'. The inspiration behind the PUMA X MICHAEL LAU collection, 'SAMPLE,' documents the mental journey of the creator, and expresses the interaction between the artist and the product. When working with PUMA, Michael's aim is not to merely produce commercial products, rather, he is intrigued by the idea of exploring a concept as it begins from scratch to finally creating a masterpiece. That, he believes, is where the fun lies.

'Please enjoy and make fun out of the process of trial and error,' says Lau. 'It may surprise you!' Michael hopes to remind everyone that sometimes mistakes will bring joy. According to his creative experience and understanding, when creating an item, no matter if it's a figure or apparel or sneakers, the most amusing design may come from the designer or the factory technician's unintentional mistakes. Facing these accidental miscalculations, most would dump the prototype and revise immediately. Michael, however, gladly embraces these mistakes. He observes the beauty of such 'errors' from another angle and weaves these elements into his designs. His artistic perceptions are unveiled in the products for the PUMA X MICHAEL LAU collection.

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Puma SE published this content on 14 January 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 14 January 2021 08:37:16 UTC