Pureprofile Limited is an Australia-based global data and insights company providing online research and digital advertising services to agencies, marketers, researchers, and brands and businesses. The Company's research delivers insights into real human behavior and provides through its research technology (ResTech) and software-as-a-service (SaaS) solutions. It builds in-depth profiles of consumers via its proprietary and partner panels and gives businesses the ability to understand, target, and engage with their audiences. Its segments include Data & Insights and Pure.amplify Media AU. The Data & Insights segment is engaged in conducting market research, accessing insights and campaigns through its self-service platform. The Pure.amplify Media AU segment is engaged in buying and selling online advertising inventory on behalf of advertisers and publishers. The Company operates in North America, Europe, and Asia Pacific (APAC).
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