Pureprofile Limited announced the appointment of Mark Heeley to its Board of Directors, effective immediately. Serving as a Non-Executive Director, Mark brings with him a wealth of experience and expertise along with a proven track record of building and fostering businesses in the media, marketing, software, consumer intelligence and social media management spaces. All of which makes him an outstanding addition to Pureprofile's Board.

Between 1990 and 2002, Mark founded and was joint CEO of Claydon Heeley, a London based, direct marketing agency. The business had offices in London and Beijing with 100+ employees when it was acquired in 1998 by Omnicon. In the early 2000's, Mark became an advisor and early stage investor in media and technology businesses, taking an active role on the boards of investee companies.

He was appointed Chairman of Improveline, a UK based startup providing property related services to the insurance industry and a Non-Executive Director of Hometrack, a digital business providing automated valuations, risk and insights to the property industry. More recently, Mark was an early investor and Board member of Brandwatch, serving as Chairman for 12 years. Brandwatch grew rapidly from a five person start-up to an international market leader in consumer research, employing 1000+ people, with offices in seven countries.

Brandwatch's technology provides real time consumer insights to clients using a SaaS based platform. The Company was acquired by private equity firm Platinum in 2021 for USD 450 million. Mark Heeley holds a Bachelor degree from Durham University, United Kingdom and resides in Sydney, Australia.