Purple Innovation, Inc. announced the appointment of Todd Vogensen as its Chief Financial officer, effective October 16, 2023. Vogensen replaces Bennett Nussbaum who has been serving as interim CFO since August 2021. Vogensen will report to Rob DeMartini and oversee all aspects of Purple's financial operations, an integral part of Purple's future growth and long-range plans.
Vogensen's successful career spans multiple publicly-traded retail brands including Chico's, Michaels and Gap. Most recently, Vogensen has led a broad finance team at Party City as Executive Vice President?CFO, where he has played a critical role in evolving the finance organization, the strategic direction of the company and its underlying capital structure. Vogensen earned a Bachelor of Science in Accounting from Arizona State University.
Purple Innovation, Inc. is a mattress company. The Company offers a variety of branded and premium comfort products, including mattresses, pillows, cushions, bases, sheets and others. It develops its products, through its proprietary gel technology, Hyper-Elastic Polymer. It has three mattress collections: Essentials, including the New Day, The Purple Mattress and The Purple Plus; Premium, including Restore, RestorePlus and RestorePremier, and Luxe, including Rejuvenate, RejuvenatePlus and RejuvenatePremier. It sells eight pillow models: The Purple Harmony Pillow, the Purple Freeform Pillow, the Purple DreamLayer Pillow, the Purple Harmony Anywhere Pillow, the Purple Pillow, the Purple Twin Cloud Pillow, the Purple Cloud Pillow and the Kids Pillow. It sells two types of sheets and pillowcases: Softstretch and Complete Comfort. Its Purple PerfectStay Duvet cover offers a patent-pending lay-and-zip design. It has two types of bases: The Purple Premium and Purple Premium Plus smart.
PURPLE INNOVATION, INC. 
