QYOU Media Inc. to lead Q Data unit the company has promoted longtime Vice President of Product, Jace Sparks, to the newly created role of Chief Product Officer. In this new role, Sparks will be responsible for aligning the overall data collection and usability functions to align with the product needs of the various business units. The overriding goal is to increase predictable content effectiveness and monetization potential.

As the very first employee of the company, Sparks has overseen both creative and technical initiatives for QYOU Media since inception.