Three Month Growth of 950% Exceeds That of All Other Youth Oriented Entertainment Channels Across India
BARC Rating KPI's are Leading Advertising Growth Indicator
MUMBAI and
Management believes that BARC ratings {Gross Rating Points, Impressions and Time Spent Viewing} are key performance metrics of current and future performance. The company believes this is the most important and leading indicator of future ad revenue. In addition, audience viewership has occurred against a dropping level of viewership for most other youth channels, indicating a shift to The Q India as their preferred channel against channels owned by major media conglomerates including Viacom,
BARC Ratings From Week 33 - Week 47 2020
Gross Rating Points | Impressions'000 | Average Time Spent Viewing (Minutes) | % Change W33'-47' | |||||||||||||
W33'20 | W35'20 | W39'20 | W43'20 | W47'20 | W33'20 | W35'20 | W39'20 | W43'20 | W47'20 | W33'20 | W35'20 | W39'20 | W43'20 | W47'20 | Total Change | |
The Q | 0.2 | 0.7 | 1.1 | 1.7 | 2.1 | 1,187 | 4,160 | 6,206 | 9,880 | 12,249 | 11 | 27 | 33 | 45 | 52 | +950% |
8.7 | 8.7 | 7.2 | 5.4 | 4.9 | 50,037 | 50,092 | 41,288 | 31,039 | 28,391 | 50 | 49 | 45 | 37 | 38 | -52% | |
Bindaas ( | 5.6 | 5.4 | 5.3 | 6.9 | 6.4 | 32,150 | 30,894 | 30,748 | 40,001 | 36,960 | 28 | 27 | 27 | 36 | 33 | +14% |
Zoom ( | 6.8 | 6.1 | 5.8 | 5.4 | 5.2 | 39,324 | 34,977 | 33,252 | 31,132 | 30,074 | 26 | 25 | 24 | 25 | 26 | -24% |
0.6 | 0.9 | 0.7 | 0.5 | 0.5 | 3,447 | 4,946 | 4,004 | 3,027 | 2,878 | 42 | 55 | 52 | 45 | 43 | -17% | |
Sony Pix (Sony Corp) | 0.5 | 0.6 | 0.5 | 0.5 | 0.4 | 3,120 | 3,608 | 2,999 | 3,063 | 2,235 | 39 | 38 | 37 | 44 | 39 | -20% |
These measurements are conducted by the
Gross Rating Points: From a .2 in Week 33 to a 2.12 rating in Week 47
Impressions: From 1.2 Million in Week 33 to 12.2 Million in Week 47
Time Spent Viewing: From 11 Minutes in Week 33 to 52 Minutes in Week 47
Summary of recent major highlights for Q India:
- Fastest growing channel status over three months among all Hindi General Entertainment Channels across
India . - Commencement on first original production of KYA INSTA BOLTA! based upon the most popular posts in
India on Instagram. - Completion of 100th Episode of SNAP India hit show Bolly2Box achieving over 350 Million views since launch.
- Launch on Amazon Fire TV India marking first distribution to Smart TV's.
- Marketing and Distribution agreement with Chingari, one of
India's fastest growing "TikTok" style apps - Launch on new OTT platform with iconic
India brand ShemarooMe
The Q India is an advertiser supported Hindi language channel and VOD provider delivering hit digital programming from social media stars and leading digital video creators targeting Young Indian audiences. With a growing library of over 800 programs, it now reaches an audience of over 650 million via 50 million television homes with partners including
About
Join our shareholder chat group on Telegram: http://t.me/QYOUMedia
SOURCE
© Canada Newswire, source