The downward movement seems to continue toward GBp 3415.

From a fundamental viewpoint, the group is in a bad financial situation. Analysts have recently downgraded their forecasts for earnings per share. From USD 6.5 at the beginning of the year, analysts are expecting around USD 3 for the current year. This indicator is often a precursor of a declining profitability and a worsening climate of investors' confidence.

Technically, the share is in a downward trend. The moving averages are decreasing and are still above prices, thereby stopping any rebounds. The security is going toward the GBp 3415 support, a level that will represent the main target.

Therefore, we could take a short position to benefit from the downward trend. The security could quickly go toward the mid-term support area located at GBp 3415. A stop loss will be placed on the GBp 3895 first pivot point. If this threshold is crossed, this bearish strategy will be null.