Given shifts in market share, Ord Minnett now considers Domain Holdings Australia the more discretionary listings platform when compared to REA Group ((REA)). 

Based on results from REA Group, Ord Minnett assumes Domain Holdings Australia has been ceding market share in Queensland and Western Australia, although management emphasised volume declines were offset by price increases.

Ord Minnett notes Domain Holdings Australia has the option to raise or lower prices in the coming year to avoid permanent effect. The Lighten rating and target price of $2.50 are retained.

Sector: Software & Services.

Target price is $2.50.Current Price is $3.57. Difference: ($1.07) - (brackets indicate current price is over target). If DHG meets the Ord Minnett target it will return approximately -43% (excluding dividends, fees and charges - negative figures indicate an expected loss).

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