Rent the Runway announced the appointment of Natalie McGrath as Chief Marketing Officer, effective March 4, 2024. McGrath will oversee all aspects of the Rent the Runway customer journey, including brand and growth marketing, creative services, public relations, and customer service. She will report to Co-Founder, CEO and President Jennifer Hyman.

McGraths appointment comes at a pivotal time for Rent the Runway, which has spent the past several years shoring up critical aspects of the business. The company is now focused on reigniting customer growth investments including brand and experiential marketing, lifecycle marketing and customer experience initiatives. McGrath is an marketer who joins RTR with more than 20 years of experience building and scaling top retail and tech brands.

Most recently, she led marketing at Afterpay. Prior to joining Afterpay, McGrath served as Vice President Marketing North America/Head of US at BooHoo Group PLC. She has also held senior leadership roles at iconic luxury retailers including Coach, where she oversaw international marketing, and Alexander Wang, where she launched the brands ecommerce platform in 25+ countries.

She began her career at Net-a-Porter, where she built the company's partnerships program.