Blackhawk Network (BHN) Partners with Roblox to Expand Launch of Digital Gift Cards
February 15, 2024 at 06:03 am EST
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PLEASANTON, Calif. - Leading branded payments provider, Blackhawk Network (BHN), has partnered with Roblox, a global immersive platform for communication and connection, to offer Austrian (EUR), Belgian (EUR), Swiss Franc (CFH), and Brazilian Real (BRL) digital gift cards on Roblox's gift card site, Roblox.com/giftcards. Consumers in each respective country can now purchase Roblox digital gift cards in their local currencies.
These additional gift card options will further enable a seamless user experience and expand the platform's appeal with consumers across all four countries, helping grow Roblox's global community of over 71.5 million daily active users (as of Q4 2023).
Roblox digital gift cards enable users to purchase Robux, the platform's virtual currency, which is used to acquire digital items and accessories for an enhanced and more personalized experience. Gift cards can also be redeemed for a monthly subscription product, Roblox Premium, which unlocks access to premium-only items and special discounts in the Roblox Marketplace.
'In an increasingly interconnected world, the ability to share the gift of choice transcends borders much like the creativity and connection that Roblox is known for across the globe,' said Brett Narlinger, head of global commerce, BHN.
This expansion follows the November 2023 announcement from BHN that consumers throughout Japan can now purchase digital Roblox gift cards. Roblox is now able to offer its global community eight popular gift card currency options (USD, CAD, GBP, EUR, AUD, JPY, CHF, and BRL) to purchase from on Roblox.com/giftcards (terms and conditions apply).
About Blackhawk Network (BHN)
Blackhawk Network (BHN) is the leader in global branded payment technologies. We strengthen relationships between brands and their customers, employees, and partners
by transforming transactions into connections. BHN's portfolio includes: Gift Card & eGift products, promotions and distribution that grow revenue faster; Rewards & Incentives that build loyalty and acquisition and are integrated into today's leading platforms and Payments that enable businesses and customers to access and disburse funds in convenient and innovative ways. BHN's network spans across the globe with over 400,000 consumer touchpoints. Learn more at BHN.com.
Roblox Corporation operates a free to use immersive platform for connection and communication (Roblox Platform), where every day, people come to create, play, work, learn, and connect with each other in experiences built by its global community of creators. It operates the Roblox Platform as live services that allow users to play and socialize with others for free. Its platform consists of the Roblox Client, the Roblox Studio, and the Roblox Cloud. Roblox Client is the application that allows users to seamlessly explore 3D immersive experiences. Roblox Studio is the free toolset that allows developers and creators to build, publish, and operate three dimensional (3D) immersive experiences and other content accessed with the Roblox Client. Roblox Cloud includes the services and infrastructure that power its Platform. It offers developers and creators the ability to build engaging, immersive experiences and marketplace items that they can easily share with the Roblox community.