Rocky Brands, Inc. Revises Revenue Guidance for the Year 2022
May 03, 2022 at 04:30 pm EDT
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Rocky Brands, Inc. revised revenue guidance for the year 2022. The company plans to realign inventory levels with the sales growth and inventory purchasing strategies by the end of 2022. With respect to outlook, based on the first quarter sales results, the company is raising full year projections and now expecting sales for 2022 to increase between 21% and 24% over 2021, up from prior outlook of 16% to 19%.
Rocky Brands, Inc. is a designer, manufacturer and marketer of footwear and apparel. It markets its products under a portfolio of brand names, including Rocky, Georgia Boot, Durango, Lehigh, The Original Muck Boot Company, XTRATUF, Ranger and the licensed brand Michelin. It operates through three segments: Wholesale, Retail and Contract Manufacturing. Its Wholesale segment distributes products through a range of distribution channels representing over 10,000 retail store locations in the United States, Canada, United Kingdom, and others. Retail segment markets directly to consumers through its Lehigh business-to-business, including direct sales and through its CustomFit Websites, consumer e-commerce Websites, third-party marketplaces, and Rocky outlet stores. Its Contract Manufacturing segment includes sales to the United States Military, private label sales and any sales to customers in which it is contracted to manufacture or source a specific footwear product for a customer.
ROCKY BRANDS, INC. 
