The commercial vehicle dealerships operator Rush Enterprises is close to a support area that might relaunch the upward trend.

According to Surperformance ratings, the company shows good fundamental criteria. The security has a low estimated valuation with an EV/Sales ratio of 0.39x for the upcoming year. Also, it seems that Rush Enterprises’ profitability could significantly increase by 2015. As well, the P/E ratio is estimated at 14.1x against 18.2x for 2014, which announces the improvement of earnings per share. Indeed, net margin should be at 2.14% in 2015 against 1.62% for the current year. Sales are also expected to increase. Moreover, analysts’ consensus targets an average goal of USD 39.6.

Technically, the bearish movement in the short term has known a weakening close to the USD 31.9 mid-term support. On the other hand, the stock prices move inside an upward trend in the long term. Furthermore, thanks to the USD 31.9 support and a daily upward oriented trend line, a bullish movement is likely to appear. The next trading sessions could lead to a technical rebound.

Thus, for both long and middle terms, investors can take a buying position within the USD 31.9 area. In the first instance, the target price will be the 20-day moving average at USD 34.10 and the USD 34.7 pivot point. In case of the USD 31.9 support breakdown at the closing price, investors should sell their positions at USD 31.4.