In the past few sessions Rush Enterprises' shares sharply fell but the stock seems now to start a rebound.
The valuation of the company is attractive with an EV/Revenue ratio of 0.37x for 2015. Analysts covering the stock target a 24% appreciation potential on average.
The stock, currently oversold, evolves within a downtrend in the medium term. In the short term, this trend could be reversed as it is starting a technical rebound from the USD 27.8 support. Prices crossed the 20 day moving average and the USD 30 pivot point, which reinforces the probability of the continuation of the rebound.
Active investors can take a long position on the stock to benefit from the rebound, which does not seem to have finished. The goal will be fixed at USD 32.7. A stop loss can be fixed under the current position of the 20 day moving average.
Rush Enterprises, Inc. is an integrated retailer of commercial vehicles and related services. The Company operates through the Truck Segment, which includes its operation of a network of commercial vehicle dealerships under the name Rush Truck Centers. Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird and Dennis Eagle. Through its network of Rush Truck Centers, the Company provides one-stop service for the needs of its commercial vehicle customers, including retail sales of new and used commercial vehicles, aftermarket parts sales, service and repair facilities, financing, leasing and rental, and insurance products. It operates over 125 franchised Rush Truck Centers in 23 states. It also owns and operates over 14 international dealership locations in Ontario. It provides aftermarket parts, service and body shop operations plus financing, insurance, leasing and rental, and chrome accessories and tires.
RUSH ENTERPRISES, INC. 
