ActivTrak announced a new integration with Salesforce. The integration will allow ActivTrak's customers to correlate workforce productivity data with lead and opportunity metrics in Salesforce, to drive more sales. The integration delivers a side-by-side analysis from Salesforce and ActivTrak, showing correlations and ratios for lead and opportunity management.

Insights help users understand how productivity drives opportunity and lead conversion team-wide and per rep, with metrics that include: New leads qualified vs. productive time; New opportunities created vs. productive time; Tasks completed vs.

productive time; Time spent in collaboration and sales tools; Number of leads qualified, number of opportunities created and tasks completed. The integration is available to all ActivTrak Advanced and Premium customers through ActivConnect and can be leveraged through a direct integration into ActivTrak or via pre-built Microsoft Power BI templates.