ActivTrak Announces Integration with Salesforce for Sales Productivity Insights
January 26, 2022 at 09:00 am EST
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ActivTrak announced a new integration with Salesforce. The integration will allow ActivTrak's customers to correlate workforce productivity data with lead and opportunity metrics in Salesforce, to drive more sales. The integration delivers a side-by-side analysis from Salesforce and ActivTrak, showing correlations and ratios for lead and opportunity management.
Insights help users understand how productivity drives opportunity and lead conversion team-wide and per rep, with metrics that include: New leads qualified vs. productive time; New opportunities created vs. productive time; Tasks completed vs.
productive time; Time spent in collaboration and sales tools; Number of leads qualified, number of opportunities created and tasks completed. The integration is available to all ActivTrak Advanced and Premium customers through ActivConnect and can be leveraged through a direct integration into ActivTrak or via pre-built Microsoft Power BI templates.
Salesforce.com, Inc. is the world leader supplier of Customer Relationship Management (CRM) software on request. Net sales by activity break down as follows:
- online subscriptions sale (92.6%): applications for computerizing the sale forces, optimizing the commercial data processing, managing the call centres, managing the relationship with the partners, etc.;
- professional services (7.4%): consulting, implementation and training services.
Net sales are distributed geographically as follows: Americas (67.8%), Europe (22.8%) and Asia/Pacific (9.4%).