Log in
Show password
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Dynamic quotes 


SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector newsMarketScreener Strategies

Salesforce com : How to Build a Career in the Salesforce Ecosystem – Tips From an Entrepreneur

12/06/2021 | 08:52pm EST
Discover if you, like Trailblazer Jennifer Mercer, have the entrepreneurial spirit to find success with Salesforce.
Dec 06, 20214 min read

Long before I became a CEO, I fell in love with the idea of growing a startup. Fresh out of college, I took a job at a small corporate travel agency in London, and the energy of that workplace left an impression on me.

Choose your own path

I felt that same energy in 2003 when I co-founded DreamFactory software, where I launched a half-dozen Salesforce AppExchange products, helped raise more than $20 million in capital, and made a successful exit in 2018. And I feel it today as CEO and co-founder of Metazoa, which offers Salesforce Administrators a powerful tool for org management called Snapshot.

Awesome @tcsfdc https://t.co/jvnqMDJMGp

- Jennifer Mercer (@jennifercmercer) January 13, 2021

This path isn't for everyone. I have many friends who work for big tech companies, and they love their jobs. Sometimes, I wish I had a 9-to-5 that just shuts off at a certain time of day, rather than one that leaves it to me to shut off on my own. But some people just have that entrepreneurial spirit - I'm one of them.

Be an early adopter

I remember my first day at video-conferencing software company WebEx, only a few years after its founding before it went public in 2000. I asked someone, "Is there a training session?" They said, "Here's your laptop. Here's a phone. And you can look at the products."

No, there wasn't any training. I thought to myself, "Okay, I'll figure it out." I like thinking quickly. I like being part of a team where we collaborate and create. And I love the ideas and innovations that come out of an environment like that.

When I co-founded DreamFactory, we felt like we had a market need and great technology. We just said, "Let's do this!" We were very early adopters of Salesforce. We didn't know just how much the ecosystem around it would grow.

Sign me up for a free Trailhead account

Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities.


Four tips for seizing new opportunities

With that growth has come more and more potential career paths - both for aspiring entrepreneurs and Trailblazers who want to drive technology innovation from within a large company.

Here are some tips for seizing those opportunities.

1. Consider the jobs of the future

Consider the longevity of a career path first, and then figure out how to grow in it. Don't just think about jobs that are most in-demand right now - think about how that demand seems likely to change in the years to come. You don't want to jump on a bandwagon that is hot right now but won't be in a few years.

The demand for Salesforce Administrators is growing, and companies need skilled professionals like solution architects and data analysts to imagine and build technology solutions.

Discover your ideal career in the cloud

Find the Salesforce career that is right for you.


2. Don't be afraid to change course

Experience matters, but people can change direction at any time. I've had leaders in their 40s running a department that they had never even worked in before, and they are phenomenal. One of our marketing leaders has a background in supply-chain management. We've had interns who went to college for something else and decided they wanted to be developers.

Now, they're learning how to code on Trailhead, Salesforce's free online learning platform. Sometimes, you're taking a complete gamble. But nine times out of 10, it works out really well for the people who want to prove themselves. Learning on the job is actually the best type of learning.

3. Find the culture you want - or build it

As a mother and entrepreneur in Silicon Valley, I've had ups and downs. When I was pregnant with my daughter, I remember telling my doctor, "I don't need to take maternity leave, I'll be fine." But a lot has changed and women don't need to make the kinds of choices they used to think they had to make.

You can find a corporate culture that supports women - or you can build one. I was in a previous position where I thought, "I don't want this culture, I don't want this environment, and in my next venture, I'm going to do things differently."

4. Ask for help and pay it forward

One thing I really learned the importance of is being able to ask for things. Ask for an introduction. Ask for advice. Ask for someone to mentor you. The worst they can say is no. You can learn so much by joining a Trailblazer Community Group and reaching out and talking to people. These groups are all volunteer-driven, so give your time as well. You'll learn a lot by doing so!

Check out my go-to resources!

Follow Jennifer in the Trailblazer Community at trailblazer.me/id/jmercer5.

The Trailblazer Blog

Discover expert insights to help you develop your career, connect with Trailblazers, learn Salesforce, and earn certifications. Explore practical how-to guidance, authentic peer perspectives, and inspiring Trailblazer stories.



salesforce.com Inc. published this content on 06 December 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 07 December 2021 01:51:02 UTC.

ę Publicnow 2021
All news about SALESFORCE.COM, INC.
01/14SALESFORCE COM : Honoring Dr. King's Legacy as a Transformational Leader
01/14SALESFORCE COM : 18 Essential Return on Experience (ROX) Metrics for Marketing
01/14SALESFORCE CEO : Projects 30% Revenue Growth in 2022 to Over $200 Mln For Time (Acquired i..
01/13REDUCING THE ‘WORK OF WORK' : Salesforce Execs Reveal Automation Predictions for 202..
01/13Today on Wall Street: Time for a new chapter?
01/13SALESFORCE COM : New Salesforce Digital Intelligence Tools Connect Commerce and Marketing ..
01/13Salesforce Fuels the Future of Commerce with New Innovations and Partnerships
01/13Salesforce Fuels the Future of Commerce with New Innovations and Partnerships
01/13ANALYST RECOMMENDATIONS : AbbVie, Asos, Block, Dow, Metlife...
01/12Global Online Holiday Sales Exceed $1 Trillion Despite Tight Inventory, Fewer Discounts..
More news
Analyst Recommendations on SALESFORCE.COM, INC.
More recommendations
Financials (USD)
Sales 2022 26 402 M - -
Net income 2022 1 234 M - -
Net Debt 2022 1 090 M - -
P/E ratio 2022 181x
Yield 2022 -
Capitalization 228 B 228 B -
EV / Sales 2022 8,67x
EV / Sales 2023 6,99x
Nbr of Employees 56 606
Free-Float 96,1%
Duration : Period :
salesforce.com, inc. Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends SALESFORCE.COM, INC.
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus BUY
Number of Analysts 49
Last Close Price 231,23 $
Average target price 328,98 $
Spread / Average Target 42,3%
EPS Revisions
Managers and Directors
Marc Russell Benioff Chairman & Co-Chief Executive Officer
Bret Steven Taylor Vice Chairman & Co-Chief Executive Officer
Alexandre Dayon Co-President & Chief Strategy Officer
Amy E. Weaver Co-President & Chief Financial Officer
Srinivas Tallapragada Co-President & Chief Engineering Officer
Sector and Competitors
1st jan.Capi. (M$)
SALESFORCE.COM, INC.-9.01%227 762
CLOUDFLARE, INC.-23.73%32 268
DYNATRACE, INC.-13.01%14 966
SINCH AB-12.21%8 626
ANAPLAN, INC.1.88%6 897