Youngme, the imported food brand owned by Shanghai-based snack food chain LYFEN, is showcasing over 20 select products in five categories: seafood, beverages, candies, chocolate and jellies, biscuits, and nuts at the 2nd China International Import Expo 2019 (CIIE 2019). This key annual event in the world of global trade brings together some 3,000 exhibitors, more than at last year's edition, from over 150 countries and regions under one roof.
The roll-out of Youngme by LYFEN at CIIE 2018 has become an important step in implementing the company's strategy of building a global platform. Positioned as a snack brand that imports select products from around the world, Youngme has launched nearly 100 products in nine major categories by working with leading producers from more than 20 countries and regions worldwide, including Australia, France, Russia, South Korea, the UK and the US, providing consumers with a diversified range of authentic international snacks and related products.

LYFEN has opened nearly 2,800 stores in more than 100 cities and 24 provinces across the country, creating a new omnichannel retail landscape which includes its proprietary app, an e-commerce presence and other sales channels.