ShiftCarbon has announced the launch of a new cloud platform designed for measurement, reporting, and verification (MRV) automation of carbon offset projects. The new MRV automation platform aims to promote and make the creation of voluntary carbon credits easier, more transparent, and more accessible by significantly reducing the cost and complexity of data collection for some of these projects. The company's IoT offering is at the core of the new MRV automation platform.

This platform marks a major milestone in ShiftCarbon's effort to achieve more accurate MRV, combat climate change, and promote the opportunity of carbon credits to a broader market.