Sinaran Advance Group Berhad announced the appointment of Miss. Charissa Lim Zhu Ai, age 37, as Independent and Non Executive Director of the company, effective from March 20, 2024. Ms. Charissa Lim Zhu Ai is a graduate from Curtin University of Technology, Australia and holds a Bachelor of Commerce Degree with a double major in Accounting and Finance.

She started her career in Tax Services with Deloitte Touche Tohmatsu Malaysia in 2008 and subsequently joined the Market Research and Data Analytics industry with GFK Malaysia in 2011, spearheading the online e-commerce sales panel initiative during the boom of the e-commerce sector in Malaysia and APAC.