SITO Mobile Ltd. Partners with Haymarket Media to Develop Verified Data Platform Focused on Health Care Professionals
November 20, 2017 at 09:00 am EST
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SITO Mobile Ltd. announced an exclusive multi-year partnership with Haymarket Media to help leverage location-based data insights to target health care professionals (HCPs). The partnership between the insights-driven Consumer Behavior and Location Sciences™ company and leading international specialist media and information group will help marketers and agencies better understand HCP interactions with brands, improve accuracy, produce highly tailored advertising, and increase the speed of delivery. SITO and Haymarket will develop a five-point verification mobile platform, a first-of-its-kind, for the HCP market to create targeted, contextually driven marketing initiatives that maximize the vast amount of consumer and health care data available via the Haymarket Medical Network and SITO.
SITO Mobile, Ltd. develops customized, data-driven solutions for brands spanning strategic insights and media. The Company's platform reveals an understanding of customer interests, actions and experiences providing clarity for clients when it comes to navigating business decisions. Using in-store targeting, proximity targeting, geo-conquesting and attribution data, the platform creates audience profiles to develop measurable targeted campaigns for brands. Its real-time, location-based technology gives clients the advantage of understanding the future of retail and consumer behavior. Its solutions include research, which provides data-driven problem solving; execution, which provides personalized, location-based advertising; measurement, which offers closed-loop attribution solutions; and insights, which provides decision-making solutions for businesses.
SITO MOBILE, LTD. 