SITO Mobile, Ltd. Promotes Matt Murphy to SVP of Channel Partnerships from His Previous Role as V.P. Product Marketing
January 02, 2019 at 09:15 am EST
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SITO Mobile, Ltd. has promoted Matt Murphy to SVP of Channel Partnerships from his previous role as V.P. Product Marketing. In this new role, Murphy will be responsible for all channel sales and reseller initiatives and will be tasked with growing and expanding the SITO Channel Alliance Partner program, which was first introduced in July of 2018. As head of the SITO Channel Alliance Program, Murphy will create and lead an enhanced channel/reseller program, identifying additional partnership opportunities, and directly manage client relationships offering them strategic access into SITO Mobile’s growing slate of location-based data products.
SITO Mobile, Ltd. develops customized, data-driven solutions for brands spanning strategic insights and media. The Company's platform reveals an understanding of customer interests, actions and experiences providing clarity for clients when it comes to navigating business decisions. Using in-store targeting, proximity targeting, geo-conquesting and attribution data, the platform creates audience profiles to develop measurable targeted campaigns for brands. Its real-time, location-based technology gives clients the advantage of understanding the future of retail and consumer behavior. Its solutions include research, which provides data-driven problem solving; execution, which provides personalized, location-based advertising; measurement, which offers closed-loop attribution solutions; and insights, which provides decision-making solutions for businesses.
SITO MOBILE, LTD. 
