SK Jewellery Group Limited announced the official opening of its Love & Co. store in Bangkok, Thailand. This marks the Group's first foray into Thailand under its bridal specialist brand, after its recent expansion into the People's Republic of China ("PRC") during the first half of 2018. The store is located at CentralWorld. With a myriad of shopping options available, from designer boutiques and trendy fashion stores to exquisite jewellery retailers, its distinctive target market of individuals with high purchasing power and discerning tastes provides an effective avenue for the Group to capitalize upon. This allows the Group to lay the foundation for stronger brand presence within the Thailand market, and also sets the stage for a new era of growth in the country's wedding jewellery sector. Physical gold has always been a popular asset in Asia, with it being used by Thai locals for purposes such as investments, ornaments and gifts for newborns and weddings. Thailand, being the continent's third large gold market after India and the PRC, presents immense untapped potential for the Group to capitalise upon. With the diamond retail and wedding jewellery market in the country still relatively undeveloped, there is opportunity for a strong contemporary jewellery brand such as Love and Co. to penetrate the market and appeal to Thailand's growing population of discerning consumers. Partnering the Group in its new foray is Aurora Design Co. Ltd. (‘Aurora’). Through the combined synergies of the two companies, the Group seeks to establish its foothold by leveraging on Aurora's extensive retail network and experience in Thailand. Aurora's familiarity with the local legal framework and established relationships with developers and landlords of retail malls should further support the Group's expansion plans within Thailand.