SK Jewellery Group Limited announced the opening of its bridal jewellery store in Shanghai, PRC. Operating under the group's bridal specialist brand, Love & Co., the new store will be the group's second foray into the PRC, following the opening of the Group's first store in Shenzhen in the first quarter of 2018. The store is located at Hong Kong Plaza, a high-end shopping mall in Shanghai, PRC. With its close proximity to key luxury shopping districts, Hong Kong Plaza's strategic location allows the group to reach out to an affluent clientele mix, comprising mainly individuals with high purchasing power and discerning tastes. This shall serve as a solid anchor for the group to expand its presence into the PRC market and tap into her burgeoning demand for wedding jewellery.