SONAE : Worten lauches tomorrow the 1€/day campaign

|Press Release

Lisbon, 24th of January 2012

For purchases on credit, without interest

WORTEN LAUNCHES TOMORROW THE 1€/DAY CAMPAIGN

Caring about the Portuguese people wallet Worten, once again, launches one of its most emblematic campaigns in times of economic crisis. It is the 1€ a day credit campaign, valid from January the 25th to February the
14th.
With this campaign, as the campaign name states, Worten offers its customers the possibility to buy any article from the store, with a price tag ranging from 30€ to 900€, paying only 1€ a day (if necessary, on the last monthly instalment there will be a settlement).
If the article has a price tag of, for instance, 600€, the customer may pay for it in 20 months (30€ x 20 monthly instalments). For payments higher than 900€ an initial payment will be required.
The 1€ coin will this way become, in accordance to the campaign motto, "the Clubs most precious asset".
This new campaign will be advertised on TV, radio, outdoors, flyers, in store communication and online.

TV spot credits: Agency: FUEL

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Creative directors: Pedro Bexiga and Marcelo Lourenço
Creative: Andreia Ribeiro and Ricardo Marques
Account director: Duarte Simões
Account: Duarte Simões, Vânia Araújo and Adriana Seixas
TV Producers: Pedro Silva and Rita Santos
Producer: SYNC
Director: Pau de la Sierra Producer: Esequiel Viegas Photography Director: Oriol Hosta Art Director: Francisco Oliveira Producer Assistant: Luís Lisboa Wardrobe: Cláudia Soares Production: Paula Miguel
Audio Post-Production: Índigo
Video Post-Production: Sync
Come and join the Low Prices Club.

For further information, please contact:

M Public Relations Mauro Sousa/ Sónia Correia dos Santos [e-mail]/[e-mail]

21 154 61 22

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