Sonder Holdings Inc. announced the appointment of Tom Buoy as Executive Vice President and Chief Commercial Officer, effective December 11, 2023. Buoy has resigned from Sonder?s Board of Directors and transitioned into this newly created position in the company?s leadership team. As Executive Vice President and Chief Commercial Officer, Buoy will be responsible for all aspects of revenue generation and strategy, including revenue management, marketing, sales, and distribution.

Buoy has over 30 years of experience in the hospitality sector. He was previously Interim Chief Executive Officer and Board Director for Radisson Hotel Group Americas, where he was responsible for the corporate offices and more than 680 hotels in the company?s portfolio throughout the Americas. Additionally, Buoy served as Executive Vice President & Chief Commercial Officer at Radisson Hotel Group Americas, and was part of the company?s Executive Committee.

During his career, he led the commercial transformation at Extended Stay America, and also served as Senior Vice President, Customer Marketing and Revenue Management for Morgans Hotel Group (previously Ian Schrager Hotels).