Sovereign Cloud Holdings Limited announced that Mr. Rafe Berding has been appointed to the position of Chief Marketing Officer (CMO). As CMO, Mr. Berding will be responsible for amplifying AUCloud's go to market strategy and partner engagement programs. Mr. Berding joins AUCloud from Dye & Durham Australia, where he was most recently Chief Revenue Officer. Prior to the acquisition of GlobalX, by Dye & Durham, Mr. Berding previously held the role of CEO of a GlobalX subsidiary The Search People and CMO of GlobalX.