"FORWARD-LOOKING" INFORMATION
This report on Form 10-K contains various statements that may constitute
"forward-looking statements" within the meaning of Section 27A of the Securities
Act of 1933, as amended, Rule 175 promulgated thereunder, Section 21E of the
Securities Exchange Act of 1934, as amended, and Rule 3b-6 promulgated
thereunder which represent our expectations and beliefs, including, but not
limited to, statements concerning the Company's business and financial plans and
prospects and are intended to be covered by the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Any statements about our
expectations, beliefs, plans, objectives, assumptions or future events or
performance are not historical facts and may be forward-looking. The words
"believe," "expect," "anticipate," "estimate," "project," and other similar
expressions can, but not always, identify forward-looking statements, which
speak only as of the date such statement was made. We base these forward-looking
statements on our current expectations and projections about future events, our
assumptions regarding these events and our knowledge of facts at the time the
statements are made. These statements by their nature involve substantial risks
and uncertainties, certain of which are beyond our control, and actual results
may differ materially depending on a variety of important factors. Risks and
uncertainties that could cause our financial performance to differ materially
from our goals, plans, expectations and projections expressed in forward-looking
statements include those set forth in our filings with the
The following discussion and analysis should be read in conjunction with the
information set forth in the audited financial statements for the years ended
RESULTS OF OPERATIONS
For the year ended
Revenues-Continuing Operations
Revenues totaled
Net other expenses in fiscal 2022 was
Cost of Revenue
Cost of revenue consists of costs and fees paid to third parties to construct and maintain mobile apps, as well as fees for subscription services related to vehicle history reports.
22
Costs and Expenses-Continuing Operations
General and administrative expenses were
Increase 2022 2021 (Decrease) % Salaries and related Expenses 577,290 554,780 22,510 4.06 % Advertising and Marketing 27,888 14,266 13,622 95.49 % General office Expenses 147,462 140,251 7,211 5.14 % Legal and Professional Fees 330,265 127,590 202,675 158.85 % Taxes and Licenses 17,837 6,023 11,814 196.15 % SEC related Expenses 18,316 12,153 6,163 50.71 % Office Rent 59,400 70,200 (10,800 ) -15.38 % Software Development Cost 20,958 - 20,958 -100.00 % Bad Debts - 4,900 (4,900 ) -100.00 % Non cash expenses 464,718 (464,718 ) -100.00 % 1,199,416 1,394,881 Other (income) expense
Other (income) expense in
Net Loss
Our net loss attributable to common stockholders for the year ended
LIQUIDITY AND CAPITAL RESOURCES
As of
We met our cash requirements during the period through revenue of
We do not anticipate incurring significant research and development
expenditures, and we do not anticipate the sale or acquisition of any
significant property, plant or equipment, during the next twelve months. At
While we have raised capital to meet our working capital and financing needs in the past, additional financing is required in order to meet our current and potential future cash flow deficits from operations.
We continue to seek additional financing, which may be in the form of senior debt, subordinated debt or equity. We currently have no commitments for financing that are not at the investor's election. There is no guarantee that we will be successful in raising the funds required to support our operations.
We estimate that we will need approximately
23
The effect of inflation on our revenue and operating results was not
significant. Our operations are located in
AUDITOR'S OPINION EXPRESSES DOUBT ABOUT THE COMPANY'S ABILITY TO CONTINUE AS A "GOING CONCERN"
The independent auditors report on our
In order to improve the Company's liquidity, the Company's management is actively pursuing additional financing through discussions with investment bankers, financial institutions and private investors. There can be no assurance the Company will be successful in its effort to secure additional financing.
We continue to experience net operating losses. Our ability to continue as a going concern is subject to our ability to develop profitable operations. We are devoting substantially all of our efforts to developing our business and raising capital. Our net operating losses increase the difficulty in meeting such goals and there can be no assurances that such methods will prove successful.
We do not anticipate incurring significant research and development expenditures during the next twelve months.
Acquisition or Disposition of Plant and Equipment
We do not anticipate the acquisition or sale of any significant property, plant or equipment during the next twelve months.
Number of Employees
From our inception through the period ended
Inflation
The impact of inflation on our costs and the ability to pass on cost increases to our customers over time is dependent upon market conditions. We are not aware of any inflationary pressures that have had any significant impact on our operations over the past year, and we do not anticipate that inflationary factors will have a significant impact on future operations.
24 CRITICAL ACCOUNTING POLICIES
The preparation of our financial statements in conformity with accounting
principles generally accepted in
Revenue Recognition
During the first quarter of 2018, the Company adopted ASU 2014-09, Revenue from Contracts with Customers (Topic 606), using the cumulative-effect method. The new standard requires an entity to recognize revenue when it transfers promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. The adoption did not have an impact in our consolidated financial statements, other than the enhancement of our disclosures related to our revenue-generating activities.
The Company acts as a principal in its revenue transactions as the Company is the primary obligor in the transactions.
Revenues from mobile app products and New World Health Brands products are generally recognized upon delivery. Revenues from History Reports are generally recognized upon delivery / download. Prepayments received from customers before delivery (if any) are recognized as deferred revenue and recognized upon delivery. The Company records deferred revenues when cash payments are received or due in advance of our performance, including amounts which are refundable.
Information Technology:
The Company recognizes revenue when the following criteria have been met: persuasive evidence of an arrangement exists, no significant Company obligations remain, collection of the related receivable is reasonably assured, and the fees are fixed or determinable. The Company acts as a principal in its revenue transactions as the Company is the primary obligor in the transactions.
Revenues from mobile app products are generally recognized upon delivery. Revenues from History Reports are generally recognized upon delivery / download. Prepayments received from customers before delivery (if any) are recognized as deferred revenue and recognized upon delivery.
New World Health Brands:
Revenues from New World Health Brands products are generally recognized upon delivery.
Stock-Based Compensation
The Company adopted Financial Accounting Standards Board Accounting Standard Codification Topic 718 ("ASC 718-10"), which records compensation expense on a straight-line basis, generally over the explicit service period of three to five years.
ASC 718-10 requires companies to estimate the fair value of share-based payment awards on the date of grant using an option-pricing model. The value of the portion of the award that is ultimately expected to vest is recognized as expense over the requisite service periods in the Company's Consolidated Statement of Operations. The Company is using the Black-Scholes option-pricing model as its method of valuation for share-based awards. The Company's determination of fair value of share-based payment awards on the date of grant using an option-pricing model is affected by the Company's stock price as well as assumptions regarding a number of highly complex and subjective variables. These variables include, but are not limited to the Company's expected stock price volatility over the term of the awards, and certain other market variables such as the risk free interest rate.
25 Inventories
The Company's inventories represent finished goods, consist of products available for sale and are accounted for using the first-in, first-out (FIFO) method and valued at the lower of cost or net realizable value. Inventory consists of finished goods for the Company's New World Health Brands business.
Convertible Instruments
The Company evaluates and accounts for conversion options embedded in its convertible instruments in accordance with professional standards for "Accounting for Derivative Instruments and Hedging Activities" ("ASC 815-40").
The Company accounts for convertible instruments (when it has determined that
the embedded conversion options should not be bifurcated from their host
instruments) in accordance with professional standards when "Accounting for
Derivative Liabilities
ASC 815 generally provides three criteria that, if met, require companies to bifurcate conversion options from their host instruments and account for them as freestanding derivative financial instruments. These three criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract, (b) the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value under otherwise applicable generally accepted accounting principles with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument subject to the requirements of ASC 815. ASC 815 also provides an exception to this rule when the host instrument is deemed to be conventional, as described.
RECENT ACCOUNTING PRONOUNCEMENTS
For information regarding recent accounting pronouncements and their effect on the Company, see "Recent Accounting Pronouncements" in Note A of the Notes to Consolidated Financial Statements contained herein.
In
In
26
The FASB issued the following accounting standard updates related to Topic 606, Revenue Contracts with Customers:
? ASU No. 2014-09, Revenue from Contracts with Customers (Topic 606) ("ASU
2014-09") in
through the application of a five-step model, which includes identification of
the contract, identification of the performance obligations, determination of
the transaction price, allocation of the transaction price to the performance
obligations and recognition of revenue as the entity satisfies the performance
obligations.
? ASU No. 2018-08, Revenue from Contracts with Customers (Topic 606): Principal
versus Agent Considerations (Reporting Revenue Gross versus Net) ("ASU
2018-08") in
revenue recognition in Topic 606 but clarifies the implementation guidance on
principal versus agent considerations. ? ASU No. 2018-10, Revenue from Contracts with Customers (Topic 606): Identifying
Performance Obligations and Licensing ("ASU 2018-10") in
2018-10 does not change the core principle of revenue recognition in Topic 606
but clarifies the implementation guidance on identifying performance
obligations and the licensing implementation guidance, while retaining the
related principles for those areas. ? ASU No. 2018-11, Revenue Recognition (Topic 605) and Derivatives and Hedging
(Topic 815): Rescission of SEC Guidance Because of Accounting Standards Updates
2014-09 and 2014-16 Pursuant to Staff Announcements at the
Meeting (SEC Update) ("ASU 2018-11") in
paragraphs pursuant to two
meeting. The
codified in Topic 605 and Topic 932, effective upon adoption of Topic 606. ? ASU No. 2018-12, Revenue from Contracts with Customers (Topic 606):
Narrow-Scope Improvements and Practical Expedients in
does not change the core principle of revenue recognition in Topic 606 but
clarifies the implementation guidance on a few narrow areas and adds some
practical expedients to the guidance.
These ASUs became effective for the Company beginning interim period beginning
In
Off-Balance Sheet Arrangements
We do not maintain off-balance sheet arrangements, nor do we participate in non-exchange traded contracts requiring fair value accounting treatment.
© Edgar Online, source