Sportamore opened up for business outside the Nordics. The first market to be launched is France. Since 2017, Sportamore has actively pushed its strategic work to build a scalable infrastructure with a high level of automated processes. The most obvious example is the company’s new automated warehouse solution. A result from this work is that Sportamore is now ready to launch new additional markets outside the Nordics at a minimal startup cost. The launch in France is expected during the second half of 2019. Startup costs for a new market is estimated to fall short of SEK 1 million.