In October, Sportamore experienced weaker sales than expected. November and Black Friday week has had a better development, but not to the extent to compensate for the start of the quarter. We estimate that sales growth in the fourth quarter will not be sufficient to materialize expected economies of scale and efficiency gains. 

This means that the operating profit for the fourth quarter and the full year 2019 is no longer expected to improve compared to 2018.

This information is information that Sportamore AB (publ) is obligated to disclose pursuant to the EU Market Abuse Regulation. The information was submitted, through CEO Johan Ryding, for publication on December 5th, 2019 at 18:00 CET.

For more information, visit www.sportamore.se or contact:

Johan Ryding, CEO

Phone# 0705 56 22 26

About Sportamore

Sportamore AB (publ) is the Nordic region's leading and fastest growing technology company that sells sport-related products online. In 2018, the Group had sales of SEK 947 million. In May 2015, Sportamore was listed on NASDAQ Stockholm, and has won prices for the Year's Online Store, E-Commerce of the Year, and won the award as the Customer Service of the Year. In 2018, Sportamore and Sportamore Outlet had over 54 million visitors. Sportamore sells over 30,000 products from around 300 different brands representing more than 30 different sports. Sportamore always has focused on an attractive customer offering by offering all that the customer needs for its sport, to the right price and with fast delivery.
For more information please visit www.sportamore.se

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