Sprout Social announced it entered into an enhanced partnership with Reddit, where Sprout users will gain access to deeper and more valuable real-time Reddit data for insights into public conversations and customer activity along with brand and industry trends. With more than 100,000+ active communities and 70+ million daily active users, Reddit is full of rich communities and public conversations that, when tapped, can provide organizations with the consumer insights and knowledge they need to gauge brand health, implement more proactive care strategies and build better products. The more in-depth offering will be available to all Sprout customers by this summer.