Sprout Social announced the launch of Social Customer Care by Sprout Social, advancing the platform's care offering with comprehensive case management solutions, AI-powered capabilities and robust reporting. Care by Sprout empowers brands to provide exceptional customer experiences and drive lasting loyalty with fast and meaningful customer engagement. Social media is the cornerstone of competitive customer care.

Social provides organizations with unparalleled access to customers in real time and deep audience insights that link the entire care journey. Without connected social care, organizations can't meet consumer expectations, risking a loss in customer interest, competitive advantage and their overall reputation. Care by Sprout consolidates billions of messages across social networks to power faster, personalized, and complete support when and where customers need it most.

In addition to AI-powered case management and intuitive reporting on key metrics like engagement and customer satisfaction scores, Care by Sprout supports integrations with care platforms like Salesforce, Zendesk, Microsoft Dynamics 365, Hubspot, and a wide range of review sites.