Sprout Social, Inc Appoints Crystal Boysen to Chief People Officer, Effective March 25, 2024
March 14, 2024 at 09:00 am EDT
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Sprout Social, Inc. announced the appointment of Crystal Boysen to chief people officer (CPO), effective March 25, 2024. As CPO, Boysen will oversee Sprout?s global people function and have an essential role in building and elevating Sprout?s world-class team. Boysen brings more than 15 years of deep, cross-functional HR experience.
Prior to Sprout, Boysen was the CPO at Vimeo where she was responsible for driving a people-first organization and culture, and attracting, engaging and retaining talent globally as the company scaled. Boysen also previously held the role of Global Head of People at Canva where she oversaw a people team of 140 and drove the people strategy to enable Canva?s hyper-growth. Under her leadership, Canva scaled from 500 to 2,500 employees while growing from $200 million to $750 million in annual recurring revenue, and was recognized as one of Australia?s Greatest Places to Work.
Sprout Social, Inc. is engaged in designing, developing, and operating a Web-based social media management tool enabling companies to manage and measure their online presence. The Company provides organizations with a centralized platform to manage their social media efforts across stakeholders and business functions. Its cloud software brings together social messaging, data, and workflows in a unified system of record, intelligence, and action. The Company operates across major networks, including X (formerly known as Twitter), Facebook, Instagram, TikTok, Pinterest, LinkedIn, Google, Reddit, Glassdoor and YouTube, and commerce platforms Facebook Shops, Shopify, and WooCommerce. Its cloud platform allows organizations of all sizes to create stronger relationships through social media, create and publish effective content, measure, and improve performance, and better understand their markets and customers. It also offers a 30-day free trial model to its prospective customers.