SSP News Release 20-October-2015

Appointment latest example of overall strategy focused on development of memorable dining environments for passengers

SSP America, a division of SSP Group, a leading operator of food and beverage brands in travel locations worldwide, has appointed Pamela Raskin as Vice President Marketing and Brand Innovations.

Raskin will be responsible for development of proprietary brands aligned with market trends. She will lead SSP America's efforts to effectively market and brand local, regional and national concepts while building a comprehensive promotions program for the SSP America portfolio. Raskin will also implement measured merchandising standards and ensure the company is focused on integrating the latest food and beverage trends into its offerings.

Raskin joins SSP America having most recently held the position of National Director of Marketing for Leisure Services at Sodexo where she drove innovation through program development, strategy, marketing and merchandising for 50 accounts throughout North America representing $150 million in revenues. In this capacity, she was responsible for creating immersive experiences that tied into Sodexo's clients' missions while driving sales and increasing throughput. Raskin oversaw development of all new restaurant concepts and implemented a broad platform of marketing initiatives while ensuring optimum sales and growth strategies. Prior to Sodexo, Pamela served as Director of Marketing Innovations for Restaurant Associates which provides premium food services to museums, performing arts centers and corporate locations. At Restaurant Associates, Raskin oversaw development and implementation of marketing promotions to increase sales for more than150 accounts.

Raskin's background also includes years spent in the architecture and design industry working for Hillier Architecture (now RMJM) as a Marketing Manager and as a Project Manager in the architectural model shop for Gensler-both highly respected firms located in New York. In addition, Pamela spent several years building her culinary expertise and holds a Certificate of Pastry and Baking from the Culinary Institute of America in Napa Valley, CA. During her time at CIA, she worked part-time at Chef Thomas Keller's widely respected Bouchon Bakery in Yountville. Pamela holds a Bachelor of Arts in Fine Arts and Art History from Colgate University.

Commenting on the appointment, Michael Svagdis, CEO of SSP America, said: 'Everything we do at SSP America begins and ends with a passion to create memorable culinary moments for passengers-food and innovation are at the heart and soul of who we are. I'm delighted to welcome Pamela to our team and believe she will play a major role in helping SSP America achieve its strategic goals while delivering incredible food to each passenger we serve.'

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